THE AMAZING SPIDER-MAN (Sony) earned $23.4M at the boxoffice on July 4th, which is clearly a very good number.  The question is, how good? It was the 2d highest Independence Day gross ever, below only the original Transformers, which made $29.1M in 2007, the last time July 4th fell on a Wednesday.  (#3 is […]

  Its studio did everything in its corporate power to keep the quality of TRANSFORMERS: THE LAST KNIGHT (Huahua/Paramount) from infecting ticket sales, preventing any reviews from appearing until the projectors had started on the movie’s first paid screenings.  But audiences knew what was coming, and in the US, Transformers 5 will be by far […]

  All four of this weekend’s wide releases began with Thursday night screenings last night, but only KICK-ASS 2 (Universal) reported the results.  Kick Ass 2 started with a $1.3M Thursday (screenings started at 8PM), below last week’s Elysium ($1.7M) but in the same range as White House Down ($1.35M) and 2 Guns ($1.2M).  Both […]

> It seems like only yesterday that we were reviewing the records for midnight openings (actually, it was March 23, when The Hunger Games opened with a 7th-highest $19.7M Thursday midnight–the highest ever for a non-sequel).  Now we’re just a few hours away from the US arrival of THE AVENGERS, which… is it a sequel?  […]

  As Hollywood becomes more and more dependent on action and animation franchises, the US market becomes increasingly less relevant. OPENINGS:  NEED FOR SPEED (DreamWorks/Disney) made more money in China ($21.2M) on its opening weekend than it did in the US ($17.8M).  Combined with $24.4M from 39 other territories around the world, Need is likely […]

  Read All Our Fall Pilot Reports here. HOSTAGES:  Monday 10PM on CBS starting September 23 – Potential DVR Alert HOSTAGES, like this summer’s Under the Dome, finds CBS stretching its legs, expanding its brand into new areas.  The serialized drama will have a limited run of 15 episodes this fall, sharing its timeslot with […]

  Provocative, almost existential questions have circled this year’s Oscars since seconds after the nominations were announced.  Should the awards, and the Motion Picture Academy’s voting membership, mirror the actual state of the film industry, which is overwhelmingly dominated by older white men, or a Platonic ideal embodying a more diverse vision of what the […]

  Are Americans tiring of Victoria’s Secret? DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]