OPENINGS:  The weekend’s tallest dwarf was WAR DOGS (RatPac/Warners) with a soft $14.3M start.  The 12% Saturday drop indicates that word of mouth isn’t great, and early international numbers are weak as well, with $6.5M in 31 markets.  War Dogs cost $125M+ in production and worldwide marketing, and it seems likely to add to […]

  AFTERNOON UPDATE:  The HOW I MET YOUR MOTHER finale climbed an extra 0.1 in final numbers and the FRIENDS WITH BETTER LIVES lost 0.1, but the ugly numbers for the latter were in the quarter hours, where MOTHER had a 6.0 from 8:45PM-9PM, and then fell more than half to 2.8 when BETTER LIVES […]

  OPENINGS:  NO HARD FEELINGS (Columbia/Sony) slightly exceeded tracking expectations with $15.1M, but those expectations were themselves quite low.  With production and worldwide marketing costs in the neighborhood of $100M, the film will need to hold strongly for the next several weeks to reach any profit, and while it has the hard-R comedy field to […]

> Hope you like Hunger Games rip-offs, because plenty of them are on the way. OPENINGS:  The 3d biggest opening weekend of all time, the 2d best Saturday, the 4th best Sunday… and is it done?  Lionsgate is estimating a reasonable 29% Sunday drop for THE HUNGER GAMES, but considering that the movie has overperformed […]

Based on Friday’s and Saturday’s grosses, weekend #15 of 2014 looks like $131 million for the top 12 films Friday-Sunday, a significant downgrade from yesterday’s estimate but still 17% above the four-year average for this weekend ($112 million).  Rio 2 and Captain America 2 are supporting the box office, while two smaller films in the […]

  OPENINGS:  GHOSTBUSTERS: FROZEN EMPIRE (Columbia/Sony) played as a family movie, with a Saturday afternoon bump, and that enabled it to match projections at $45.2M, slightly higher than the $44M start for 2021’s Ghostbusters: Afterlife.  However, Frozen Empire cost $25M more than Afterlife, so a 3% increase at the box office may not cover the […]

> MAGIC CITY:  Premieres Friday April 6 at 10PM on Starz – Potential DVR Alert Starz’s new MAGIC CITY is another stroll down Mad Men lane:  glamorous people in impeccably detailed 1960s settings (technically very late 1950s), smoking, drinking to excess, having lots of illicit sex, and generally enjoying what they don’t know is their […]

        NETWORK FINALS:  ELEMENTARY lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Thursday means a cable win for TLC’s DR PIMPLE POPPER, steady at 0.52, with UNTOLD STORIES OF THE ER down 0.04 to 0.22.  On MTV, JERSEY SHORE was at […]