As holidays go, the 4th of July isn’t a bright one for moviegoing, and when it falls on a Friday, the result is a weekend no better than usual (the days before and after compensate for the holiday itself).  That held true this year as well, especially because the other studios showed more deference […]

Marvel’s The Avengers now looks like a $55.1 million weekend, according to the studio estimate this morning (now exactly hitting our forecast in Wednesday’s ShowBuzzDaily Weekend Predictions).  The new films this weekend are trailing badly, however.  Battleship looks like a $25.4 million opening weekend and we are projecting a final gross of $62 million domestically.  The […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  NETWORK UPDATE:  RISING STAR and WIPEOUT swapped 0.1s, with RISING STAR on the low end–in fact, it was ABC’s lowest-rated original show of the night.  On CBS, BIG BROTHER went up even higher to 2.2, but RECKLESS was pathetic, down another 0.1 to 0.5.  SUNDAY CABLE:  THE STRAIN, FX’s first entry into the world […]

  In its short (7 episode) first season, DON’T TRUST THE B___ IN APT 23 hasn’t yet proven itself the equal of Happy Endings, the show it replaced in ABC’s prime post-Modern Family timeslot.  However, the show has enough going for it to be a funny, entertaining ride (and besides, it took Happy most of […]

  NOTE:  Due to Thanksgiving, comparisons are to 2 weeks ago unless otherwise noted. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  There was some byplay on Twitter today about the way we and other TV ratings sites report cable ratings, and it seems worthwhile to share a few guidelines. Part of the confusion may have been caused by the way that the estimable, comprehensive TV By the Numbers website posts its cable ratings.  As TVBTN […]

    It’s not exactly a surprise that History’s HATFIELDS & MCCOYS had another spectacular ratings night with its conclusion on Wednesday.  The show actually went up from its record-setting Part 1 audience to a phenomenal 14.3 million viewers, with an 18-49 audience that should be in the high 3s–not just easily beating everything on […]