A rebound night for THE MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

>The most recent Promo Watch numbers are based on prime time broadcast network programming between April 18 and April 24, with about 8 hours of programming sampled for each network over that period.  (Click “read more” to see the latest chart.)CBS.  In a very unusual move for The Eye, CBS is pushing an on-air promotion […]

> A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover) give plenty of notes, helpful and otherwise, and critics begin to […]

  A quiet night, with most movement in the wrong direction. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  OPENINGS:  ANGEL HAS FALLEN (Millenium/Lionsgate) smartly picked a weekend to open that was far enough away from Hobbs & Shaw with its larger and overlapping audience, and near enough to the end of summer to keep the competition sparse  The result was a solid $21.3M opening, almost the equal of the last franchise installment […]

>Two strong films open Friday, with Rio and Scream 4 poised to fuel the weekend to a strongly positive uptick from the same weekend last year. After weeks of disappointing box office returns, two films are set to open this weekend, together reaching for about $80 million.  Rio should lead the weekend at around 3,800 theaters, […]

The first Sunday night of Olympic coverage averaged a 6.9 adult 18-49 rating on NBC from 7:00-11:00 pm.  This is well below the 7.5 rating on the same night in Turin and even slightly below the relatively weak night in Vancouver (7.0).  Last night’s coverage featured:  Team Ladies’ Free Skate & Ice Dance, Men’s Downhill, […]

Based on Friday’s and Saturday’s grosses, weekend #46 of 2014 looks like $135 million for the top 12 films Friday-Sunday, up from yesterday’s estimate ($128 million) but still down 29% the norm for this weekend ($191 million) but up (+13%) from the same weekend last year. Opening at 3,154 theaters, Dumb and Dumber To from Universal grossed $14.2 […]