The 7th weekend of 2013 looks like it will be down from prior years but not at the excessive rates we have seen the past few weekends.  We expect $121 million for the top 12 films Friday-Sunday, 6% to 15% below the normal pace for this weekend.   Opening in 3,552 theaters Thursday, A Good […]

  Even the NBA PLAYOFFS didn’t make much impact. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Here are the weekend sports ratings for Saturday and Sunday April 29-30, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, April 30-May […]

  We’re now just over 10 days from the 12:01AM July 20 launch of THE DARK KNIGHT RISES, the summer’s last mammoth movie event, and The Hollywood Reporter has provided the first hard information about the epic’s prerelease tracking.  Not surprisingly, it’s through the roof, slightly below or above (depending on the metric used) the […]

  According to Advertising Age, advertisers have begun to buy time on the broadcast networks for the 2014-15 TV season, which is the whole reason the hoopla of the “Upfronts” exists in the first place.  There are two basic components to each of these sales (although they can become quite intricate):  the rate that buyers […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  BROADCAST FINALS ABC:  JEOPARDY MASTERS gained 0.05 to 0.59, JUDGE STEVE HARVEY ticked down to 0.27, and a rerun followed at 0.22. CBS:  The FBI franchise included the mothership up 0.04 to 0.45, FBI: INTERNATIONAL up 0.06 to 0.40, and FBI: MOST WANTED up 0.03 to 0.37. NBC:  After reruns at 0.21/0.19, THE WALL […]

>With four nights of the May Sweep in (Thursday’s official ratings and Friday-Sunday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings are measured locally in each of the 214 television markets across the country.  Sunday night was very cruel to CBS and especially […]