A soft ratings night for everyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

NBC began the second half of its season, but the story was still football. FOX:  The overrun from the Seattle/Washington NFL WILD CARD GAME coverage, which was cunningly pushed even farther into primetime by FOX with the postgame show extended to around 8:03PM, gave Rupert Murdoch’s troops the night.  The overrun itself had a massive […]

> The past week came in up 10% versus last year’s comparable week.  Year-to-date box office is now down 12% versus last year.    The Past Week: Total Box Office Volume All films in wide release playing between May 16 and May 22 grossed $202 million, up 10% versus the same week in 2010.  Year […]

American Idol returned to the air last night, winning the night handily but continuing the show’s long slide from phenomenon to mere mortal status.  The two-hour premiere last night averaged a 6.0 adult 18-49 rating from 8-10 pm, down 19% from last year’s premiere (7.4 rating) and down 38% from the 2011 premiere (9.7 rating). Next […]

February begins with a night that can’t even find a single 2 rating. CBS:  UNDERCOVER BOSS had one of the two 1.9s of the night, steady with its last airing.  BLUE BLOODS and CSI NY were both at 1.5, which was down slightly for the first and even for the second. ABC:  The other 1.9 […]

  OPENINGS:  THE MARKSMAN (Open Road) allows Liam Neeson to lay claim to being the most prolific movie star of the pandemic, following on the releases of Honest Thief and the smaller-scale Made In Italy.  Despite a holiday weekend opening, Marksman‘s 3-day $3.2M start is below the $4.1M for Honest Thief, with a 4-day total […]

>Super 8 beats the forecast with a solid opening.  The weekend top 12 are looking to be down a bit from 2010.Super 8 opened with $13.2 million on Friday, and it looks like the JJ Abrams film will gross almost $41 million from Friday-Sunday.  The film is headed for $118 million in North America when […]

Thanks to the State of the Union Address, there was virtually no original programming on the broadcast networks last night. ABC:  You’d think things were set up perfectly for THE TASTE to overperform, with nothing but reruns against it in the pre-speech 8PM slot, but it only managed to tie CBS for the hour, falling […]