There was little change from last week in the new weekly averages (based on 5 days of final Same Day ratings and 2 days of overnights), as again no network averaged over 1.5 in 18-49s over the course of the week.  ABC held even at 1.49, CBS was up 0.3 to 1.43, FOX had […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  OPENINGS:  The big studios wanted no part of the weekend after Thanksgiving, and the only arrivals were a pair of fringe indies.  Even for a micro-budgeted horror product, INCARNATE (High Top/Blumhouse/Universal) was a flop at $2.7M. In a barely-wide release at 639 theatres, the Christian-themed BELIEVE (Freestyle) attracted no one outside the flock (and […]

        NETWORK FINALS:  STATION 19 gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The return of MTV’s JERSEY SHORE led Thursday cable at 0.52, with EX ON THE BEACH down 0.02 to 0.18, and RIDICULOUSNESS down 0.04 to 0.08.  TNT’s NBA […]

  The sitcom events on NBC didn’t change very much. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The fourth Thursday of the season offered a big opportunity for ABC, CBS and NBC, as FOX had to pre-empt The X Factor for a postseason MLB game that no one cares about.  A lot of displaced X Factor viewers decided not to sample the other network fare and scattered to cable.  No broadcast network could claim  an […]

> This year’s Academy Awards have so far engendered the kind of enthusiasm and excitement usually associated with a suburban DMV office on a Tuesday afternoon.  People seem to be sullenly resigned to the inevitability of THE ARTIST‘s victory, even though it would be unlikely to get anything like a majority of the Academy’s estimated […]

  The GRAMMY AWARDS slowed their decline. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]