OPENINGS:  In the US, DADDY’S HOME 2 (Paramount) eked out a victory among the newcomers at $30M, thanks to a 6% family audience bump on Saturday.  That’s still 22% below the opening for the first Daddy’s Home, and it’s likely that spread will increase greatly through the week, since the original comedy opened on […]

  HOME (DreamWorks Animation/20th) should soothe the embattled studio and its investors a bit.  According to preliminary numbers at Deadline, Home earned $15M on Friday, almost double the $8M start for DWA’s Mr. Peabody and Sherman, and almost in a league with the $18.8M first day for How To Train Your Dragon 2.  That should […]

  The Screen Actors Guild award nominations are important in the Oscar precursor game, but not in their most showcase way:  the Best Ensemble winner (often taken to be SAG’s equivalent of “Best Picture,” since it awards a film’s entire cast) doesn’t have any remarkable correlation to the Oscar winner for Best Picture.  However, in […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 1.0, and FOX’s game adjusted to 0.2.  In addition, the 10PM 48 HOURS gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  COLLEGE FOOTBALL dominated Saturday cable, with ESPN’s games at 0.50/0.42/0.35/0.21, ESPN2’s […]

> Not Even For Free; No Pig’s Blood At This Shindig. The relationships we have with the stars we watch are no less real for being imaginary, and that’s particularly true for television stars, whom we often watch inhabit and grow within the same character over a period of years.  So fans of the great […]

  The bulk of the week’s openings arrived on Wednesday, and as usual for this weekend they were led by a Disney family attraction.  This year it was COCO (Pixar/Disney), which was more or less on target at $13.2M, down 15% from last year’s Moana and its $15.5M opening day.  That suggests the 5-day weekend […]

Ten days into the three-week holiday movie season, 2012 is now 9% behind the average 10-day total over the last several years ($264 million this year for the first ten days versus $290 million on average 2004-2011).  However, 2012 remains 16% behind the last time Christmas fell on a Tuesday (2007 — $316 million the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]