OPENINGS:  Nothing improved for the weekend’s newcomers after Friday’s dim numbers.  THE LAST WITCH HUNTER (QED/Summit/Lionsgate) led with a soft $10.8M, and whether or not Lionsgate is being entirely frank when it claims to have little exposure, someone is going to be feeling a tug on their wallet.  The results overseas, not unexpectedly, were […]

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

        NETWORK FINALS:  The GRAMMY AWARDS adjusted to 2.28 (down about 58% from 2020), and SIXTY MINUTES adjusted down to 0.95.  In addition, there were significant adjustments (to the next tenth) for AMERICA’S FUNNIEST HOME VIDEOS and THE SIMPSONS.         Broadcast Official Nationals Program Ratings Chart     CABLE […]

      NETWORK FINALS:  The season premiere of MASTERCHEF gained 0.1 in final numbers, but the AMERICAN NINJA WARRIOR premiere as well as WAYWARD PINES lost 0.1.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Hockey and soccer scored well on Wednesday cable, with 0.95 for NBC Sports Net’s […]

Game 2 of the World Series Wednesday night on FOX averaged a 3.4 adult 18-49, matching Game 1’s young adult rating.  Actually, if we look at the rating to two decimal places rather than the archaic one-tenth of a rating point, Game 2 (3.40) is slightly ahead of Game 1 (3.38).  But any reasonable person […]

Here are the full week sports ratings for Monday December 7 through Sunday December 13, 2020.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart […]

Something finally goes right for ABC this fall. ABC:  This was what the network had in mind when it announced its Friday schedule.  LAST MAN STANDING debuted to a 1.9, above the mid-1 numbers it was doing on higher-viewing Tuesdays.  It also proved to be an effective lead-in to the launch of MALIBU COUNTRY, which […]