The baseball vs. football tide turned for a night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  CELEBRITY FAMILY FEUD faced some competition. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> Complete coverage of television’s biggest event: the new season’s Upfront presentations for advertisers! We’ll have complete night-by-night analysis of the fall schedules for each network, starting the week of May 9 with a look at each network’s biggest needs, then we’ll cast a critical eye on the new schedules as they are unveiled all […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

Through the first Thursday of the NCAA Men’s Basketball Tournament (better known as March Madness), CBS is down -15% in total viewers (persons 2+) to 3.8 million on average for its two evening games (compared to the average of the prior three years), TNT is down -25% to 1.5 million viewers for its four games […]

        NETWORK FINALS:  Chart has been corrected.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Pop’s SCHITT’S CREEK edged up 0.02 to 0.15, and new episodes of ONE DAY AT A TIME premiered at 0.04, although the simulcast on TV Land was actually higher at 0.07, […]

The World Series survives another year… but only with the help of football. FOX:  There’s a certain irony in the fact that WORLD SERIES GAME 4 avoided record lows (as detailed in Mitch Metcalf’s Daily Ratings Report today) mainly because the late afternoon down-to-the-wire NY Giants vs. Dallas Cowboys NFL FOOTBALL game gave baseball a […]

The Independence Day holiday weekend will cause delays for daily national ratings (live+same day cable and broadcast) for several days.  This is how the ratings should roll out the next several days. We will update this schedule if anything changes.  (All times Pacific. Also, * denotes normal release time.) Wednesday July 3 nationals available Monday Jul 8 afternoon Thursday […]