The NFL PLAYOFFS, naturally, were dominant. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  THE FAULT IN OUR STARS (20th) was unable to attract ticket buyers beyond its core of young female fans, and according to preliminary numbers at Deadline and elsewhere, the result was a mammoth Friday-to-Saturday drop of at least 50%, pushing the film’s Saturday box office down to $12-13M, and its weekend to $46-48M.  The […]

  With $345M already in the bank from its giant overseas openings (that includes an all-time opening day record in China), IRON MAN 3 (Disney) turned its metallic gaze to the US last night, and had a huge $15.6M in evening/midnight screenings.  That was a bit below than the $18.7M Thursday night for The Avengers […]

  BROADCAST FINALS ABC:  Reruns at 0.47/0.50/0.42. CBS:  Reruns at 0.36/0.32/0.24/0.25. NBC:  AMERICAN NINJA WARRIOR ticked up to 0.39, and WEAKEST LINK was down 0.03 to 0.35. FOX:  DON’T FORGET THE LYRICS ticked down to 0.30, and BEAT SHAZAM ticked up to 0.34. CW:  ROSWELL, NEW MEXICO ticked down to 0.05, and IN THE DARK […]

  BROADCAST FINALS ABC:  Reruns at 0.33/0.34. CBS:  Reruns at 0.28/0.24/0.22. NBC:  After a rerun AMERICAN NINJA WARRIOR at 0.25, DATELINE was at 0.29. FOX:  WWE SMACKDOWN slipped 0.02 to 0.47. CW:  A rerun PENN & TELLER: FOOL US at 0.11 was followed by a new DYNASTY at 0.05. TELEMUNDO:  CASA DE FAMOSAS gained 0.04 […]

  A few Thursday footnotes before the dreary Friday numbers.  NBC, with a 1.1 primetime average, not only tied its all-time in-season low for a Thursday without reruns, it was in 7th place among all networks, behind not just ABC, CBS, FOX and Univision, but also NFL Network and TBS (and it tied the 8PM […]

  NETWORK UPDATE:  The DEMOCRATIC PRESIDENTIAL DEBATE adjusted up 0.2 to 1.7 in finals, while 48 HOURS lost 0.1.  ABC’s COLLEGE FOOTBALL game rose 0.2 to 1.9, while FOX’s stayed put at 0.5.  Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  With one exception, Saturday cable was again the land of COLLEGE FOOTBALL […]

        NETWORK FINALS:  Football adjustment didn’t change NBC’s final numbers, but at CW, SUPERGIRL lost 0.1 and JANE THE VIRGIN fell 0.2.  In addition, 2 BROKE GIRLS gained 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Nat Geo’s MARS made its debut at a fair […]