NETWORK FINALS:  Adjustments pushed THIS IS US up 0.4 to a new series high 3.0, but that’s a bit misleading, because the episode aired twice on the West Coast, at 9PM and again at 10PM, and the final rating includes their cumulative total.  In addition, THE MICK gained 0.1 and BONES lost the […]

        NETWORK FINALS:  NBC ended up in the lead with Super Tuesday election coverage at 0.6, with ABC at 0.4 and CBS at 0.3.  There were no other changes from the preliminary ratings.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The cable night was dominated by […]

  The trend was downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  The MADAM SECRETARY rerun gained 0.1 and the CODE BLACK rerun lost the same in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  THE BET AWARDS were aired across several Viacom networks, with the following results:  1.54 on BET (down 0.41 […]

Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN’s college basketball conference tournament coverage took up all of the Top 5 slots on Saturday cable, with the ACC leading the way with 1.17.  (Other tournaments on ESPN2 and FS1 also made the chart.)  4 […]

  ABC’s hopes for AMERICAN IDOL diminished. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).   ABC:  AMERICAN IDOL fell […]

  NETWORK UPDATE:  FOX’s regional MAJOR LEAGUE BASEBALL coverage lost 0.1 to 0.6 in final numbers. CABLE HIGHLIGHTS:  NBC Sports Net’s NASCAR coverage took the night at 0.63, beating the last evening of SHARK WEEK on Discovery.  The latter earned 0.58 for the first run of SHARK TREK, 0.56 for SHARKSANITY: THE RETURN and 0.46 for […]

  Note that due to an overrun for THE MASTERS, the CBS primetime schedule began at 7:25PM in most of the country, which will lead to adjustments in finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews […]