Last night provided a hint of how much EMPIRE hurts BLACK-ISH. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  BROADCAST FINALS ABC:  A WONDERFUL WORLD OF DISNEY special at 0.41 was followed by the season premiere of GREAT CHRISTMAS LIGHT FIGHT at 0.40, down from 0.7 in 2020. CBS:  60 MINUTES was steady at 0.58, then ONE LAST TIME: GAGA & BENNETT was at 0.44, followed by a rerun of THE EQUALIZER at […]

  The Writers Guild is unusual among awards-giving groups in that it strictly enforces the rule that only screenplays written for films produced under Guild agreements are eligible.  That tends to exclude some of the major indie movies of the year and many foreign imports, which are produced non-Guild for budgetary and other reasons.  The […]

  OPENINGS:  As YA franchises go, the $11.3M opening day for THE MAZE RUNNER (20th) was ahead of the $9.6M for the first Percy Jackson, which ended up with a $31.2M weekend.  Maze is being pitched more to teens than to families, so it may not have quite as strong a weekend multiple as Percy, […]

  THE MASKED SINGER was back on top. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

      NETWORK FINALS:  THE BIG BANG THEORY did gain 0.1 in final numbers (leaving it at 2.79 to be more specific), although that still leaves it at a very low level by its standards.  In addition, GREY’S ANATOMY (2.06) and SCANDAL (1.64) adjusted just enough to respectively move up and down 0.1.   […]

  Big Brother wasn’t so big last night. CBS:  BIG BROTHER premiered with a 2.1 preliminary adult 18-49 rating last night, down half a point from the 2.6 rating last year when it premiered in its more traditional post-Independence Day position on July 12, and tied its lowest premiere ever 5 years ago.  THE AMERICAN […]

  AFTERNOON UPDATE:  As usual, AMERICAN IDOL went up 0.1 in final numbers.  Also slightly up:  MODERN FAMILY and SUBURGATORY.  But MIXOLOGY fell another 0.1, hurting its chances for survival.  The CSI rerun also slipped 0.1. WEDNESDAY CABLE:  Glass half full:  DUCK DYNASTY (A&E) was up 0.6 from last week to 2.5 for its season […]