>Game 2 of the World Series averaged a 3.7 Adult 18-49 rating in the fast nationals, down from a 3.9 fast national rating for Game 1.  The official nationals rating for Game 2 should be about a 4.0 this afternoon (compared to a 4.2 for Game 1).  It really is a shame because this is […]

The Past Week: Total Box Office Volume All films in wide release playing between October 15 and October 21 grossed a decent $158 million, up 4% from the four-year average for the week and up 13% from the same week last year.    The past six weeks are now 4% above the four-year average box […]

>It’s the third week of the season and sampling starts to settle down and viewing patterns begin to emerge.  On Tuesday, New Girl remains the hit of the season, but other than that, the night is kind of blah.  FOX won with a good but not dominant 3.6 rating and CBS made it interesting with […]

  The Chinese water torture that has been NBC’s announcement of its renewals and pick-ups continues with the glad tidings that PARKS & RECREATION has at long last received its (albeit 13-episode) order, as well as news that UP ALL NIGHT has survived to see another season.  The latter, while not a sure thing, isn’t […]

  The WORLD SERIES looked a bit healthier. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  The night’s only adjustment was a 0.1 boost to the 2 BROKE GIRLS rerun. CABLE HIGHLIGHTS:  The Golden State/Houston NBA PLAYOFFS game on ESPN towered over the rest of broadcast and cable at 3.41.  USA’s WWE coverage was at 1.28-1.14, down roughly a tenth from last week.  Discovery’s STREET OUTLAWS was up 0.06 to 1.08, and […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Thursday May 20, 2021 P18-49 P2+ Rank […]

  Even by Super Bowl Weekend standards, this one is likely to be dim. OPENINGS:  Despite aggressive preliminary estimates, THAT AWKWARD MOMENT (Focus/Universal) couldn’t even carry the day on Friday with $3.9M, and seems to be heading for a $9.5M weekend (all titles will drop precipitously on Sunday because of the game).  Focus acquired Awkward […]