Let’s not do the time warp again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  CHICAGO FIRE gained 0.1 in final numbers, while NANCY DREW lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Wednesday cable at 0.60/0.57.  FX’s AMERICAN HORROR STORY: 1984 gained 0.03 to 0.49.  On Comedy Central, SOUTH PARK […]

  NETWORK UPDATE:  As expected, there were a ton of changes from this morning’s numbers.  On NBC, THE VOICE lost 0.1 to 2.6, and STATE OF AFFAIRS dropped 0.2 to 1.5.  STATE has an excuse for last night, since live news coverage pushed the show by 20 minutes in part of the country and out […]

        NETWORK FINALS:  AMERICA’S GOT TALENT lost 0.1 in final numbers, and HOLLYWOOD GAME NIGHT was  down 0.2.  In addition, the LETHAL WEAPON rerun gained 0.1, and the  NCIS rerun dropped 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA made it 2 for 2, […]

        NETWORK FINALS:  20/20 and both the new and rerun episodes of MASTERS OF ILLUSION dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s REAL TIME WITH BILL MAHER took the Friday cable throne on a very slow night, down 0.02 […]

  Quick drops for last week’s arrivals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

        NETWORK FINALS:  BIG BROTHER gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Viacom loves its simulcasts, and this time it was THE COMEDY CENTRAL ROAST OF BRUCE WILLIS.  On its home network, it led Sunday cable at 0.79 (followed by […]