OnOn NETWORK UPDATE:  The Notre Dame COLLEGE FOOTBALL game on NBC adjusted up by 0.1 in final numbers to 1.2. CABLE HIGHLIGHTS:  COLLEGE FOOTBALL took over Saturday cable, giving ESPN 8 of the day’s Top 10 shows with games or related programming.  The noon Stanford/Northwestern game took the day’s prize at 1.19.  The top-rated non-sports programming […]

    The night was all FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). FOX:  The NFC CHAMPIONSHIP GAME […]

  BROADCAST FINALS ABC:  Airing against the NFL Playoffs, the network ran a night of reruns at 0.41/0.42/0.31/0.18. CBS:  The network had the afternoon NFL Playoffs game, giving the line-up a mammoth 10.69 lead-in.  Compared to December 12, the last time CBS had the late game, 60 MINUTES rose 0.27 to 1.65.  After that, the […]

  BROADCAST FINALS ABC:  SHARK TANK dropped 0.05 to 0.39, and 20/20 was up 0.02 to 0.35. CBS:  SWAT lost 0.04 to 0.46, MAGNUM PI gained 0.03 to 0.43, and BLUE BLOODS was up 0.05 to 0.46. NBC:  HOME SWEET HOME shed 0.03 to 0.18, and DATELINE was up 0.06 to 0.35. FOX:  WWE SMACKDOWN […]

>Game 7 of the World Series averaged a 6.8 Adult 18-49 rating in the fast nationals.  Given the usual bump in the official nationals (to account properly for the Western time zones), we are estimating the official national rating for the game to be around a 7.9.  Assuming that number, FOX would average a 7.2 […]

  OPENINGS:  THE BEST MAN HOLIDAY (Universal) had a strong Saturday bump for a movie aimed at the African-American audience, up 16% from Friday (in comparison, Think Like A Man increased 9% and Tyler Perry’s last 2 movies dropped 16% and 8%). That suggests very positive word of mouth, which may give Best Man unexpected […]

  VALOR showed little grace under fire. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  A bad night for Cleveland and ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]