The first Saturday of Winter Olympic coverage averaged a 6.5 adult 18-49 rating from 8:30-11:00 pm last night on NBC.  This must be slightly disappointing for the network, as last night was a a few notches below the comparable night from Turin in 2006, after seeing a Friday Opening Ceremony number (8.7 rating) closer to […]

    Even by CW standards–and this is a network where shows that could barely hold a slot in basic cable get renewed–THE LA COMPLEX is a clear flop, watched by about  2/10 of 1% of the 18-49 year old audience and less than half a million people in total. So although it’s been reported […]

  The NBA FINALS swallowed primetime once again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

Ratings in key demos for the Top 25 original cable telecasts Saturday (plus a few other lower-rated but noteworthy programs): COLLEGE FOOTBALL on ESPN was by far Saturday’s biggest cable draw, taking up 4 of the Top 5 slots and several more below that.  The top 3 games were at 1.03-1.56, the latter more than tripling […]

        NETWORK FINALS:  There were no changes from the preliminary Sunday numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even mighty HBO felt the drain of Memorial Day weekend, as GAME OF THRONES sank by 0.71 to 3.25.  The rest of the line-up fared better, with […]

  Although we’re still a few days away from December 25, the holiday movie rush is upon us, which should mean an unusually strong Sunday that will lead into 2 solid weeks of weekday numbers that look more like weekends. OPENINGS:  THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) is off to a […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS dropped 0.13 to 0.68, AMERICAN IDOL fell 0.16 to 0.76, and THE ROOKIE was down 0.08 to 0.41. CBS:  60 MINUTES gained 0.06 to 0.56, THE EQUALIZER returned from an off-week up 0.06 to 0.47, NCIS: LA was at 0.44 compared to last week’s 0.39/0.42, and SWAT […]

  After a summer of fizzled franchise movies, audiences were–pardon the expression–hungry for something new, and the unquestionably unique, hard-R existential talking food cartoon SAUSAGE PARTY (Annapurna/Columbia/Sony) is satisfying that appetite.  According to preliminary numbers at Deadline, Sausage is going to win Friday with $13.3M ($3.3M from Thursday night shows), although it’s likely to be […]