>After 2 weeks of smash hit ratings, HBO has inevitably announced the renewal of GAME OF THRONES for a 3rd season. Its 1.9 rating in 18-49s for initial Sunday telecast isn’t quite as high as True Blood‘s gold standard, but considering the comparatively small number of homes with HBO subscriptions, it compares favorably to The […]

>PROMO WATCH, updated with on-air promo activity in last night’s sample of shows, will be posted soon this morning.

  Viewers remained unenthused about this year’s NBA FINALS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  BROADCAST FINALS ABC:  The CMA AWARDS were quite steady with last year at 1.05, down just 0.07.  CBS:  SURVIVOR rose a tenth to 0.72, and THE AMAZING RACE was up 0.03 to 0.39, followed by a rerun at 0.17. NBC:  The CHICAGO franchise had MED steady at 0.58, FIRE up 0.05 to 0.63, and […]

  Another Sunday overwhelmed by football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  OPENINGS:  AS ABOVE/SO BELOW (Universal) cost just $5M to produce, but its big-studio marketing campaign will add at least $30M to that, and after a $3.2M Friday, it’s headed for $9.5M by Sunday and $11.5M for the 4-day holiday, which will likely give it $20M at best for its entire US theatrical run.  Those […]

> SMASHWatch demands to know why “Bombshell” didn’t get any Tony nominations today.  NBC:  Last night’s SMASH encapsulated its season.  The episode began with high promise (a buoyant “Another Opening, Another Show” on the soundtrack as the cast members made their way to Boston for out-of-town tryouts), devolved into unconvincing, uninvolving soap, and culminated in […]

> Normally the universe of pop culture only allows for one giant event at a time, and not accidentally–they stay out of each other’s way.  You won’t find any major movies opening the same day as The Avengers or The Dark Knight Rises, and the other networks barely program against the Super Bowl or American […]