Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN’s coverage of the Alabama vs Auburn COLLEGE FOOTBALL game was far and away the biggest show on Saturday cable, with a 4.31 rating that more than doubled the network’s earlier Florida vs Florida State […]

  NETWORK UPDATE:  THE OSCARS picked up an extra 0.2 in final numbers, but its 11.0 still put it down 2.1 from last year’s ceremony.  All 3 half-hours of the LIVE FROM THE RED CARPET special were down around 2 points once time zone adjustments were made, leaving them at 2.7/4.1/6.4.  Elsewhere, the night’s FAMILY […]

Note: The FOX WORLD SERIES Game 2 numbers below should rise about +25% in the official nationals later this afternoon when live viewing in Los Angeles and the West Coast from 5-8PM PT is factored in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult […]

  A winter finale dip for GREY’S ANATOMY. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  The reruns of AMERICA’S GOT TALENT and WHOSE LINE IS IT ANYWAY each lost 0.1 in final numbers. CABLE HIGHLIGHTS:  A generally slow cable Friday put 4 Disney Channel shows into the top 10.  At the top, though, was Discovery, with ALASKAN BUSH PEOPLE down 0.05 to 0.97 and TREASURE QUEST down a tenth […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

  The latest display of Disney corporate synergy didn’t move the needle much. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  A night for TV comfort food. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]