Through February 4 (20 weeks into this broadcast season), CBS leads with a 2.70 rating with adults 18-49, followed by NBC (2.40), FOX (2.19) and ABC (1.83).  But very soon, FOX will move past NBC in the season averages and is not likely to let go of second place. Looking at the rest of the […]

      NETWORK FINALS:  WINTER OLYMPICS coverage adjusted up 0.1.           Broadcast Official Nationals Program Ratings Chart       CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Tuesday cable, up 0.04 to 0.80.  On History, CURSE OF OAK ISLAND jumped 0.15 to 0.73, and HUNTING HITLER was up 0.08 to 0.40.  NBC […]

  NBC’s coverage of the REPUBLICAN NATIONAL CONVENTION was even more dominant on Night 3, with a 1.3 rating compared to 0.5 for ABC and 0.4 for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men […]

A brutal night for NBC from Sochi: a preliminary 4.5 adult 18-49 rating from 8:00-11:00 pm, versus a 5.5 rating on the same night in Turin 2006, a 5.4 from Vancouver 2010 and 8.5 from Salt Lake City 2002.  Events last night included: Men’s Figure Skating Final, Men’s Super Combined, Women’s Aerials and Women’s Skeleton.  Also, […]

  Despite a drop, ELLEN’S GAME OF GAMES was the night’s easy winner. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

        NETWORK FINALS:  ABC swapped 0.1s between its 8PM and 10PM shows, with DANCING WITH THE STARS up and QUANTICO down (the latter to a terrible 0.5).  In addition, KEVIN CAN WAIT gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart       CABLE HIGHLIGHTS: […]

> Unfortunately for NBC, there are other nights in the week besides Monday. NBC:  The gradual season-long collapse of THE OFFICE continued last night, as the show’s 2.5 hit not just a season low, but its lowest rating since Season 1 in 2005–i.e., the season that almost got it canceled.  That was still by far […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###