Not a great night for CBS.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: The quality of THE X-FILES may have been questionable in its return, but the ratings stayed high, as the season finale rose 0.3 from last week (when it faced the Grammys) to 2.4. LUCIFER, however, lost 0.1 to 1.5, which may be a portent of bad news ahead as it switches lead-ins next week and prepares to air against THE VOICE for the first time.
CBS: The opposite of a Grammys bump, as SUPERGIRL fell 0.3 to 1.5, SCORPION plunged 0.4 to 1.7, and NCIS: LA was down 0.3 to 1.3 compared to 2 weeks ago.
NBC: The season finales of SUPERSTORE (almost certain to return next season) and TELENOVELA (closer to the bubble) were each up 0.2, respectively to 1.4 and 0.9. THE BIGGEST LOSER finale jumped 0.4 to 1.2.
ABC: THE BACHELOR climbed 0.2 to 2.4, and CASTLE was also up 0.2 to 1.1.
CW: CRAZY EX-GIRLFRIEND and JANE THE VIRGIN held at their 0.4/0.3 scores from 2 weeks ago.
ABC airs another 2-hour installment of AGENT CARTER tonight. On cable, Bravo has the season finale of GIRLFRIENDS GUIDE TO DIVORCE.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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THE X-FILES and LUCIFER were on a downward slope. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the…
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