OPENINGS:  TEENAGE MUTANT NINJA TURTLES (Paramount) may or may not turn a big profit–it carries a $300M pricetag (including worldwide marketing), and could falter quickly now that the fans have shown up–but there’s no question that Paramount marketing did its job in rousing those fans, successfully appealing both to a young audience and to […]

  THE CODE didn’t have the key to high ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Weekend #33 of 2012 looks like an unusually robust third weekend of August.  Four new films open, with The Expendables 2 an atypically strong entry for this late weekend.  The top 12 films this weekend should total $143 million, up over 35% from the pace for the same weekend the last few years. Opening at […]

>Based on Friday and Saturday box office (and estimated Sunday numbers), Captain America opens at #1 this weekend with almost $66 million, a slightly higher estimate than we had yesterday.  Friends with Benefits opens at #3 with $18.5 million.  Declining an eye-popping 72%, the final Harry Potter slide to #2 with $48 million.     The ShowbuzzDaily […]

  At this point in the summer, viewers know what they want to watch:  nothing on last night’s schedule budged more than 0.1 from the week before. NBC:  AMERICA’S GOT TALENT took the night for NBC with 2.5, up 0.1.  CAMP was similarly up 0.1 to 1.2, which was enough to win 10PM, but just […]

This weekend is on track to be the fifth weekend in a row to be up over the previous years.  None of the openers look like big hits — it’s just that Argo is hanging around very well in its third week and there are more films at or near $10 million this weekend than […]

  Perhaps the busiest network night since the season began last September. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  OPENINGS:  A QUIET PLACE: DAY ONE (Paramount) handily exceeded expectations with $53M in the US, better than its predecessors ($50.2M and $47.5M respectively, although Part II earned $57.1M over its 4-day holiday launch).  It was particularly impressive because Day One featured a different cast and creative team for the most part, suggesting that A […]