THE MAYOR may not win re-election. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  NOTE:  ALL RATINGS INCLUDE APPLICABLE ADJUSTMENTS. ABC:  The season finale of THE BACHELOR was at 2.8, up 0.4 from last week but down half a point from last year’s finale.  The AFTER THE FINAL ROSE post-show was at 2.7. NBC:  THE VOICE held very well against the increased competition on ABC, down just 0.1 […]

  BROADCAST FINALS ABC:  Reruns at 0.33/0.30. CBS:  Sandwiched between reruns at 0.23/0.23, BLOOD & TREASURE had its season premiere at 0.18. NBC:  Reruns at 0.24/0.25. FOX:  WWE SMACKDOWN jumped 0.15 to 0.62. CW:  Reruns at 0.06/0.05/0.06. TELEMUNDO:  CASA DE FAMOSAS gained 0.02 to 0.31, AMOR VALIENTE was steady at 0.19, and INFIEL was down […]

>NBC is really turning on the heat to launch Grimm in its tough Friday night time period next week.  Over the last week, NBC has given 170 promo seconds to Grimm in our sampled shows, including a robust 55 seconds in the hour of programming sampled last night.  This is a serious commitment to a show […]

  A golf lead-in helped CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.4/1.1/2.4.  Elsewhere, DYNASTY fell again to 0.1, although just on the edge of that drop.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s NCAA TOURNAMENT games were at the top of Friday cable with 1.35 (for […]

  CBS’s temporary fix to its Monday problem both worked and didn’t. CBS:  Back in its original 8:30PM timeslot behind HOW I MET YOUR MOTHER (which was even at 3.0), 2 BROKE GIRLS rose 0.2 to 2.5, a big improvement over what the late We Are Men had been doing there.  But after a 2.2 […]

> THE HUNGER GAMES has an excuse. Last night at midnight, The Hunger Games began its long-awaited run in theatres by grossing $19.7M.  Which is, by any estimation, a lot of money–the most ever earned by a non-sequel, and the 7th highest midnight ever.  But… it’s less than half the $43.5M of the midnight record […]