> THE FIRM:  Thursdays 10PM on NBC – Change the Channel THE FIRM isn’t NBC’s #1 priority for midseason–that would clearly be Smash.  (In other news, there’s no truth to the rumor that NBC has decided to change its corporate name to “Smash–The Monday After the Super Bowl”.)  But The Firm is the inheritor of […]

  BROADCAST FINALS: ABC:  DANCING WITH THE STARS was steady at 0.72, and THE GOOD DOCTOR ticked up to 0.42. CBS:  THE NEIGHBORHOOD lost 0.04 to 0.62, I HEART ABISHOLA dropped 0.07 to 0.52, NCIS fell 0.07 to 0.64, and NCIS:  HAWAII was down 0.02 to 0.48. NBC:  THE VOICE was steady at 0.96, and […]

>Updated Oscar odds confirm a complete snooze is in store for Sunday’s Academy Awards as The Artist and director Michel Hazanavicius are heavy favorites to win Best Picture and Best Director, bringing a very French flavor — and depressed ratings — to ABC’s telecast.  Oscar ratings rise and fall based on the suspense of the […]

  OPENINGS:  KILLING THEM SOFTLY (Weinstein) is estimating a pathetic $7M weekend, just about the worst of Brad Pitt’s starring career, and even that may be pushing it, since the studio is claiming a relatively soft Sunday drop.  The same is true of the even more dismal THE COLLECTION (LD), which for reasons best known […]

  22 JUMP STREET (Sony/Columbia) is having the start merited by a sequel to a huge hit that’s getting ecstatic reviews in its own right.  Based on preliminary numbers at Dateline and elsewhere, it had a $23-24M opening day (that includes $5.5M from Thursday night).  That’s considerably better than the $19.6M start for Neighbors, which […]

  The NFL PLAYOFFS game and its lead-out premiere were down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  With one exception, a quite steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 4.3, down half a point from last week’s game.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s share of THURSDAY NIGHT FOOTBALL was down 0.07 from last week to 1.04.  MTV’s JERSEY SHORE dropped 0.14 to […]