September 11, 2012

The Sked: Monday September 10 Ratings

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Written by: Mitch Metcalf
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NBC got The Voice off to a good start last night, a 4.1 preliminary Adult 18-49 rating from 8-10 pm.  The singing competition show started at a 3.2 in the 8:00 half hour, quickly building to a 3.9 at 8:30 and 4.6 at 9:00 before peaking at a 4.7 at 9:30.  The last cycle of The Voice premiered with a 6.7 rating on Monday, February 6, 2012 from 8-10 pm (after a massive preview post-Super Bowl the night before).  The Voice ended its run on Monday May 7 (3.8) and Tuesday May 8 (4.4) at a level closer to last night’s premiere.  So it should bounce around a 4 rating — very good but not what it once was.  In any case, it’s a huge improvement over the low-rated Sing-Off last fall (1.9 rating in its premiere Monday, September 19, 2011).

Then the news turned kind of sour at 10 pm.  The New Normal, the comedy about a gay couple and the surrogate mother they have hired, previewed at 10:00 and plunged to a 2.5 rating.  The comedy will be under a 2 rating very quickly when it is on its own.  Matthew Perry’s Go On repeated at 10:30 (seemingly for the tenth time) and scored an OK 1.8 rating.  NBC finished first for the evening, averaging a 3.4 from 8-11 pm.

FOX finished second with a 2.5 rating from 8-10 pm with the finales of Hell’s Kitchen (2.5) and MasterChef (2.6).

CBS finished in third place with a 1.4 rating.  The conclusion of the Men’s US Open Tennis Final (delayed from Sunday) filled the first part of prime time, scoring a preliminary 1.7 rating from 8:00-9:17 pm.  The match started at 4 pm ET and tied the record for the longest men’s final.  The five-set victory by Great Britain’s Andy Murray (his first grand slam win at long last) was great television, but the low rating shows just how narrow tennis has become as a TV sport.  The CBS comedy line-up repeated in the low-1 rating range from 9:17-11:17 pm.

ABC barely registered with a 1.1 rating from 8-11 pm.  The embarrassing Bachelor Pad scored a 1.3 in its finale from 8-10 pm and nobody was interested in a Castle repeat at 10 pm (0.8).

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.