OPENINGS:  THE POSSESSION (Lionsgate) is doing quite well for a low-budget horror quickie, with $17.7M for the 1st 3 days of the holiday weekend, and is on track to be the #2 Labor Day opening ever, behind only the 2007 remake of Halloween.  LAWLESS (Weinstein Company), though, at $9.7M, is behind last year’s The […]

> We may all be looking at the wrong ratings. Each day, attention is paid to the previous night’s television ratings, generally the “Live+Same Day” ratings measuring any viewing of a program live or via DVR playback within that night’s prime time or late night hours.  But ratings measurement does not stop there.  DVR playback […]

  A 3-hour BACHELOR IN PARADISE finale couldn’t take the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

Ratings for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs):

  CW has released a :30 promo and a little more than a minute of REIGN, the teen Mary, Queen of Scots soap that will have the showcase spot on its schedule next fall, Thursday 9PM after The Vampire Diaries.  Here’s what we’ve got: Promo Clip Well, there’s Mary all right, and there’s Francis, whom […]

  THE CARMICHAEL SHOW made an argument for a regular-season berth. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  NETWORK UPDATE:  Both THE SIMPSONS and BROOKLYN NINE-NINE gained 0.1 in final numbers.  SUNDAY NIGHT FOOTBALL adjusted up 0.3 to 6.5. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): THE WALKING DEAD (AMC), of course, led Sunday cable, although it lost 0.61 from […]

Based on Friday’s and Saturday’s grosses, Weekend #48 of 2013 looks like $195 million for the top 12 films from Friday-Sunday — 3% below last year’s Thanksgiving weekend but 11% above the four-year average for Thanksgiving weekend.  The Hunger Games: Catching Fire is on pace to score $74.5 million this weekend, and we have revised […]