THE MASKED SINGER remained strong. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  DATELINE fell 0.2 in final numbers, and the reruns of WILL & GRACE and SUPERSTORE were each down 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Hallmark took Saturday cable with its latest movie THE CHRISTMAS COTTAGE at 0.68.  A&E’s LIVE PD […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for CELEBRITY WHEEL OF FORTUNE, THE CHASE, STAR TREK: DISCOVERY, and the reruns of YOUNG SHELDON and MOM.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was another big night for CNN, this time […]

        NETWORK FINALS:  NCIS: LA, BOB’S BURGERS and AMERICA’S FUNNIEST HOME VIDEOS gained 0.1 in final numbers, while DECEPTION and 60 MINUTES lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING DEAD seems to have found its level for now, up […]

The AUDIENCE MAP series returns with a look at fall 2015.  ABC’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each […]

          NETWORK FINALS:  NBC’s NFL game adjusted to 6.6.  In addition, after adjustment for FOX’s late afternoon game, MASTERCHEF JR adjusted down 0.2 to 1.7.       Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  On a sports- and rerun-heavy holiday, the top show on Thanksgiving cable was Hallmark’s […]

  Both of the night’s special events did fairly well. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  48 HOURS lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Lifetime’s original movie THE CLARK SISTERS led Saturday cable at 0.70.  A&E’s LIVE PD bounced back to 0.56, up 0.22 from last week’s SPECIAL EDITION episode, and the […]