It was NASCAR’s night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT telecast adjusted to 4.0.  In addition, the 9PM hour of DATELINE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led the day, up a tick to 0.63.   Adult Swim’s line-up performed as […]

      NETWORK FINALS:  Note that because the ABC town hall special THE PRESIDENT AND THE PEOPLE ran without commercials, it wasn’t counted in Nielsen’s final numbers for Thursday. Elsewhere, BONES and SPARTAN each rose 0.1, while AQUARIUS and the LIFE IN PIECES rerun were each down the same.         Broadcast […]

        NETWORK FINALS:  THIS IS US gained 0.1 in final numbers, and the series finale of ARROW lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS: Note that because the pilot for TBS’s MIRACLE WORKERS aired as a “sneak peek” after the SAG AWARDS, […]

        NETWORK SCORECARD:  There were no changes from the preliminary Saturday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Sunday cable, down 0.08 to 0.48.  We don’t cover theatrical movies here, but since HBO continues to list their premieres as “originals,” […]

  One new scripted show had an OK premiere, the other didn’t. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  NETWORK UPDATE:  The WOMENS WORLD CUP FINALS adjusted up 0.6 to 7.0 in final numbers.  The primetime NASCAR telecast turned out to be a very long rain delay, and it lost 0.1 to 0.7.  In addition, BIG BROTHER and CELEBRITY FAMILY FEUD received 0.1 bumps. CABLE HIGHLIGHTS:  Sunday marked the start of Shark Week, Discovery’s favorite […]

  NETWORK UPDATE:  The ALL-STAR GAME adjusted to 3.1 in final numbers.  In addition, AMERICA’S GOT TALENT and HOLLYWOOD GAME NIGHT swapped 0.1, the first up and the second down. CABLE HIGHLIGHTS:   OWN’s THE HAVES AND HAVE NOTS gained two-tenths to take the Tuesday cable lead at 1.01.  THE DEADLIEST CATCH didn’t air last week due to […]