> UP ALL NIGHT is a crucially important piece of new programming for NBC this fall, as you can tell from Mitch Metcalf’s Fall Promo Analysis, where it’s the network’s most-promoted new show.  Not only does NBC need new hits in general, but they’re hoping that this starry (and not inexpensive) sit-com can blaze a […]

OPENINGS:  TERRIFIER 3 (Cineverse) broke through to a mainstream audience with an $18.3M weekend, which is more than the entire $10.6M run of 2022’s Terrifier 2 (that one’s highest weekend was $1.9M).  The new entry in the unrated, ultra-violent slasher series accomplished this with not just a low production budget, but reportedly a miniscule amount […]

  SHOTS FIRED:  Wednesday 8PM on FOX – Potential DVR Alert As issue-oriented network dramas go, FOX’s new SHOTS FIRED is considerably less ascetic than ABC’s American Crime.  That show is a worthy saga that wears its seriousness like a hairshirt, while Shots, created by Gina Prince-Bythewood and Reggie Rock Bythewood (she wrote and directed […]

>Among Tyler Perry movies that feature his Madea character, BIG HAPPY FAMILY is looking relatively weak, but it may have a big Easter Sunday. Other pictures likely to benefit from family crowds include RIO, HOP and SOUL SURFER. On the other hand, the teen girl crowd typically turns out opening night, which could give WATER FOR […]

>Green Lantern has grossed $10.1 million Monday-Tuesday, representing 19.0% of its opening weekend tally.  This is a solid first weekday number and indicates the potential to decline slightly better than average in its second weekend.  A typical decline for the second weekend is 49%, and this suggests a decline of around 46-47%.  Look for Weekend […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Wednesday July 14, 2021 P18-49 P2+ Rank […]

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their money this season?  Or not? A quick refresher on some critical numbers:  the typical 1-hour TV episode has […]

>Tonight the audience will be back to normal levels — the Sunday of Thanksgiving weekend does not suffer the TV usage declines that start Wednesday and continue through Saturday night.  Last night was a very typically quiet Saturday night of the long holiday weekend. ABC led the way with college football, #6 Stanford defeating #22 […]