The WINTER OLYMPICS didn’t have Valentine’s Day as an excuse last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Things are settling in on fall Mondays. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Another lackluster night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

      NETWORK FINALS:  MASTERCHEF gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TLC’s DR PIMPLE POPPER returned in triumph, topping Thursday cable at 0.67, with a pre-show hour at 0.33, and an UNTOLD STORIES OF THE ER lead-out at 0.28.  MTV’s JERSEY […]

NOTE: Last year’s college football Saturday prime time premiere (Wisconsin vs Alabama, also on ABC, on 9.5.2015) averaged a 2.7 adult 18-49 rating in both the fast nationals and official nationals.  This year’s USC-Alabama game averaged a 2.4 adult 18-49 rating from 8-11 pm ET in the fast nationals, and the official rating will probably […]

        NETWORK FINALS:  The WORLD SERIES adjusted up to 4.1, which was up 1.4 from Sunday’s final.  In addition, MIXED-ISH gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Bravo’s REAL HOUSEWIVES OF ORANGE COUNTY ticked down to 0.45.  FX’s MAYANS MC […]

        NETWORK FINALS:  SHARK TANK lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Cable news was led by Fox News’s SPECIAL REPORT WITH BRET BAIER at 0.54/0.86/5.5M, with CNN’s SITUATION ROOM at 0.49/0.67/2.5M, and MSNBC’s RACHEL MADDOW SHOW at 0.27/0.40/3M.  Discovery’s […]

  Not all publicity is good publicity. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]