> In addition to region (Northeast, Midwest, South and West), time zone is a very important geographic classification for television ratings analysis.  Almost half of the population (47.4%) lives in the Eastern time zone, while 29.0% call Central home, 17.1% live in the Pacific time zone, and 6.5% live in the relative obscurity of the […]

  ABC’s specials didn’t do much to liven up the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

      NETWORK FINALS:  The original SHARK TANK gained 0.1 in final numbers, but GRIMM lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was all ESPN at the top of Friday cable, with a pair of NBA PLAYOFFS games at 1.24/0.95, and coverage of the […]

  Hockey beat two returning summer veterans. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Nothing was going to touch the finale of THE BIG BANG THEORY. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

        NETWORK FINALS:  The rerun HOLEY MOLEY lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  CNN’s DEMOCRATIC PRESIDENTIAL DEBATE led Tuesday cable, but comparing it to the first night of June’s debates is somewhat misleading, because the June telecast included NBC […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  The first coronavirus-inspired entertainment special was a success. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]