March 30, 2020



The first coronavirus-inspired entertainment special was a success.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  AMERICA’S FUNNIEST HOME VIDEOS gained 0.1 to 1.1, and AMERICAN IDOL lost 0.1 to 1.3.  The night ended with a rerun of THE ROOKIE at 0.5.

CBS:  60 MINUTES dropped 0.1 to 1.0.  Returning from a week off, GOD FRIENDED ME was steady at 0.6, and NCIS: LA was up 0.1 to 0.7, with NCIS: NEW ORLEANS steady at 0.7.

NBC:  LITTLE BIG SHOTS fell 0.2 to 0.4, and THE WALL was down 0.1 to 0.5.  ZOEY’S EXTRAORDINARY PLAYLIST (0.4) and GOOD GIRLS (0.5) were steady.

FOX:  After reruns at 0.2-0.6, the IHEART LIVING ROOM CONCERT FOR AMERICA was at 1.3.

CW:  Reruns at 0.1/0.1.

There’s another pandemic-related music special tonight, CBS’s HOMEFEST.  In addition, ABC airs the season finale of THE GOOD DOCTOR.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.