OPENINGS:  Pundits have been quick to celebrate the current fade of the comic book genre, but the truth is that Hollywood hasn’t yet found anything to reliably replace it at the top of the box office.  After years of Marvel sagas kicking off the summer movie season with extravagant grosses, this year the studio’s […]

>Deadline is reporting that Cowboys & Aliens ended up edging The Smurfs at the weekend finish line, $36.4 million to $35.6 million.  But remember that given the genre of each film, The Smurfs should easily outgross Cowboys & Aliens in the long run.  The #1 status of Cowboys & Aliens will be very short-lived, indeed.  […]

  Preliminary numbers at Deadline show a tightly-bunched, none too impressive weekend underway at the boxoffice.  ARGO (Warners), SILENT HILL:  REVELATION (Open Road), CLOUD ATLAS (Warners) and PARANORMAL ACTIVITY 4 (Paramount) are all clustered around $3.5-4M for the day, which means it will be a question of dueling estimates on Saturday morning.  When the dust […]

Weekend #26 of 2012 looks like another weak one: $157 million for the top 12 films, down 18% from last year’s comparable weekend and down 8% from the four-year average for the weekend.  Some of this decline can be attributed to the calendar.  July 4 fell on or close to the 26th weekend in previous […]

Based on Friday’s and Saturday’s grosses, weekend #24 of 2015 now looks like $264 million for the top 12 films Friday-Sunday, a touch lower than yesterday’s estimate ($269 million) but still well above the norm for this weekend into record territory.   Opening at 4,274 theaters Friday, Jurassic World from Universal is now on track for a $204.6 million opening […]

  OPENINGS:  The hugely-anticipated US opening box office numbers for TENET (Warners) turned out to be frustratingly opaque to interpret, and to the extent they were comprehensible, simply not very good.  (Let’s assume it was coincidental and not meta that some are saying the same about the film itself.)  Warners issued a grand total of […]

> Los Angelenos will have a chance to get advance looks at some of this year’s Oscar candidates at the AFI Film Festival, which begins in just about 2 weeks.  Today the Festival announced the Gala and Special Screenings, which typically make up the bulk of the high-profile titles, and they include quite a few […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###