UPDATE:  THE OSCARS had a very healthy adjustment to a 7.7 final rating, up 1.1 from the preliminary number.  Last year, the adjustment was only 0.4 for a final 6.8.  Total viewers ended up at 29.6M, up from last year’s 26.5M.  WHISKEY CAVALIER, which began around midnight in most of the country, was […]

  Movie audiences can’t get enough of watching things blow up, and tonight’s ACADEMY AWARDS has the potential to explode before our very eyes.  Everyone knows the litany of what’s gone awry along the way, from the host/no-host mess, to the Most Popular Film Oscar that never was, to the foiled attempt to hold the […]

  OPENINGS:  The weekend multiple for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) was 3.2x, about mid-way between the first Dragon‘s 3.6x and Dragon 2‘s 2.6x.  (Note that the studio isn’t including $2.5M in paid preview income in its weekend number–if that were added to Friday the way Thursday night revenue is, […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2018 film slates by studio. The studio totals also include 2019 dollars for films released in late 2018. We will switch to tracking the 2019 slates next week. BOX OFFICE. Looking at North American box office, 2019 is now -30% below last year’s comparable span and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  Lots of back-to-back episodes, although the previously reported full hour of LAST MAN STANDING on FOX has been corrected in the chart and text below. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men […]

  After a string of disappointments at the box office, this weekend’s franchise centerpiece looks like it will deliver.  Preliminary numbers at Deadline have the opening day for HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD (DreamWorks Animation/Universal) at $17.3M (including $3M from Thursday night and $2.5M from earlier paid previews), better than the $12.1M […]

        NETWORK FINALS:  SWAT and THE ORVILLE gained 0.1 in final numbers, while YOUNG SHELDON and the rerun of CHARMED lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS: Showtime’s DESUS & MERO arrived at 0.08.  Note that at this time we have no […]