February 25, 2019




UPDATE:  THE OSCARS had a very healthy adjustment to a 7.7 final rating, up 1.1 from the preliminary number.  Last year, the adjustment was only 0.4 for a final 6.8.  Total viewers ended up at 29.6M, up from last year’s 26.5M.  WHISKEY CAVALIER, which began around midnight in most of the country, was at 0.8/4.7M.  

Hostless is the new black.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  THE OSCARS, despite (or because of ) its tide of controversies, had a slight rise in early numbers, up 0.2 to 6.6 from last year’s preliminary all-time low.  Reminder: the early ratings are distorted by live viewing in the Pacific time zone. For example the 7-8PM hour contains viewing of the red carpet arrivals show in most of the country (Eastern and Central time zones) and viewing of the 10PM ET portion of THE OSCARS in the Pacific time zone. The 8-9PM hour contains viewing of the first hour of THE OSCARS in the East/Central and viewing of the post 11PM portion in the Pacific. The time zones will be be properly adjusted tomorrow in the official nationals. The 7-8PM numbers below should go down -30% to -35% in the official nationals, while the 8-11PM numbers should rise +5% to +9% in the official nationals.  In addition, note that since WHISKEY CAVALIER aired out of primetime in most of the country, it isn’t included in Nielsen’s overnight ratings.

CBS:  The only other original telecast of the night was a steady 0.8 for 60 MINUTES.  After that, the network aired reruns at 0.4-0.6.

NBC:  Reruns at 0.5-0.7.

FOX:  Reruns at 0.5-0.6.

CW:  Reruns at 0.1/0.1.

Tonight, the midseason cycle of THE VOICE begins on NBC followed by the premiere of THE ENEMY WITHIN.


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."