NETWORK FINALS:  There were significant adjustments (to the next tenth) for CELEBRITY WHEEL OF FORTUNE, THE HUSTLER, YOUNG SHELDON, B POSITIVE, and MR MAYOR.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.42/0.34.  Beyond that, the cable Top 10 was […]

  OPENINGS:  TERMINATOR: GENISYS (Skydance/Paramount) had hoped, even with July 4th subduing Saturday business, to find a holiday spark that would allow it to earn at least a $150M total in the US, but after a $28.7M opening weekend ($44.2M including Wed-Thurs), it may be hard-pressed to get past $100M.  That puts additional pressure on […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT Final Four games adjusted to 1.77/3.66 (the latter for the UCLA/Gonzaga game).  ABC’s THE TEN COMMANDMENTS run adjusted to 0.47, down modestly from 2020’s 0.6.  In addition, the rerun of LAW & ORDER: ORGANIZED CRIME adjusted down to the next-lowest tenth.          Broadcast […]

  Even with a new horror movie in the market, A QUIET PLACE (Paramount) continued to over-perform, down just 46% from last Friday according to preliminary numbers at Deadline to $10.2M, putting it on track for a $35M 2nd weekend.  That’s the same hold as last year’s Split, and with higher numbers, suggesting that Quiet […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  Labor Day was lethargic for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Football returned. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  The […]

  Nothing could touch AMERICA’S GOT TALENT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]