Weekend #36 of 2015 is looking like $54 million for the top 12 films this weekend, a touch better than last year but still below the norm for this weekend, normally the slowest of the year (see comparisons below). The Transporter Refueled from EuropaCorp should open with a $7.8 million three-day weekend and about $9.6 million Friday-Monday. No early […]

  The occasional piece of youth-oriented counterprogramming aside, the studios don’t bring out their big guns for Super Bowl Weekend, since Sunday is destined to be deflated.  Even by those standards, though, this is looking like a dim few days. The decision to hold the Coen Brothers’ star-studded HAIL, CAESAR! (Universal) out of 2015 awards […]

  NBC:  See Mitch Metcalf’s Skedball post for detailed analysis and charts of WINTER OLYMPICS ratings.  Last night’s 3.5 (which may adjust up to 3.6 if the network ran the 8PM half-hour without commercials) will in any case mark a historic low for Winter Olympics primetime network coverage, down almost a point from Turin’s parallel […]

  The broadcast networks aren’t what they used to be, and likely will never be again.  They’re collectively on a train that’s moving in the wrong direction, because the lion’s share of their revenues are based on the number of people who watch the commercials contained in their shows within a short time after initial […]

>Last night FOX concluded The X Factor last night and hit a 3.8 Adult 18-49 rating for the night, which might go up to a 3.9 in the official nationals later today.  CBS finished in second place with an all-repeat lineup, while NBC and ABC were around the 1 rating range.  ABC had the most […]

> “Busted” pilots, for those who don’t know, are simply the ones not ordered by their commissioning networks to series.  We’re going to start taking a look at some of last year’s busted pilots here at THE SKED, so it’s worth saying a couple of things about them. First, not all busted pilots are terrible.  […]

  UNDATEABLE returned more live than alive. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> VEEP, properly enough, was #2 on HBO’s Sunday ticket. HBO:  VEEP premiered with a fairly strong 0.6 in 18-49s on its initial Sunday airing, plus another .14 for its repeat later that night (remember, HBO ratings reflect only 25% of US households, so they’re 4x as strong as they look).  That was, not unexpectedly, […]