Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their marketing campaigns for their new fall shows.  While each network employs a variety […]

        NETWORK FINALS:  NBC’s primetime NFL PLAYOFFS game adjusted to 7.31.  In addition, there were significant upward adjustments (at least to the next tenth) to 60 MINUTES, AMERICA’S FUNNIEST HOME VIDEOS, and the 8:30PM rerun of FAMILY GUY.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  […]

Monday ratings last night, last year and last week:

  OPENINGS:  With the pandemic raging throughout the country and about 20% fewer theatres open than last week, box office numbers plunged across the board.  There were no truly wide openings, but the Jackie Chan vehicle VANGUARD (Gravitas) opened at 1375 theatres with a low $400K start, a per-theatre weekend average of just $290. Similarly, […]

  The latest underperforming franchise entry is TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount).  Preliminary numbers at Deadline have opening day at $11.6M, down 55% from the $25.6M start for the rebooted TMNT 2 years ago.  That suggests a weekend that may not hit $30M, and a US total under $100M.  […]

  The return of regular AMERICAN IDOL episodes provided a bump. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  OPENINGS:  A MADEA FAMILY FUNERAL (Lionsgate) launched at $27.1M, and with the exception of the outliers Madea Goes To Jail ($41M) and A Madea Christmas ($16M), that puts it in the standard $21-30M range of the franchise.  It should be headed for $65M in the US, and that’s the only number that counts, since […]