NETWORK UPDATE:  The time-zone adjusted rating for Game 2 of the NBA FINALS climbed to 6.0.  As expected, the primetime JIMMY KIMMEL LIVE and NBA COUNTDOWN dropped heavily, from 2.2/2.3 to 1.1/1.3. SATURDAY CABLE:  Starz’s POWER needed two runs, at 9 and 10PM, to accumulate a passable 0.3 rating in 18-49s (9PM was 0.15, 10PM […]

  OPENINGS:  The musical remake of MEAN GIRLS (Paramount) was within expectations at $28M for the 3-day weekend ($32M is anticipated with the inclusion of Monday’s MLK Day holiday).  The film, which was originally developed for streaming, had a moderate budget, so it should be on its way to a fair amount of profit.  The […]

  Special events paid off for two networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ‘Ratings analysis and comparisons […]

      Where were Jack and Sawyer?  Embracing the idea of “go big or go home,” the 8th season finale of GREY’S ANATOMY opened like the pilot for Lost, in the aftermath of the horrible crash of a plane on which several of our main characters had flown.  Shonda Rhimes is not against shaking […]

  NBC:  The regular Friday line-up got off to a solid start.  GRIMM, at 1.8, was just about where the show had been last spring (and up 0.2 from last season’s finale).  The better news was that DRACULA looks to be as compatible with Grimm as the network had hoped, holding that 1.8 for a […]

  The lack of strong new competition is certainly helping, as is the Wednesday opening that kept last Friday down a bit, but nevertheless, the Weekend 2 hold for CRAZY RICH ASIANS (SK Global/Warners) is on track to be extraordinary.  Preliminary numbers at Deadline have a 4% Friday-to-Friday drop to $7M, which would give it […]

  We noted last night that it wouldn’t be a surprise if the second episode of DO NO HARM turned out to also be its last, and after the ratings dropped from last week’s premiere to an even more horrific 0.7, the series was indeed put out of its misery.  So anyone who really wanted […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  ABC wins the week, thanks mostly to the Billboard Music Awards, which is up 30% over the 2012 version, making up for declines on the rest of the schedule.  With the finale of American Idol, FOX is […]