Special events paid off for two networks.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
‘Ratings analysis and comparisons follow the chart.
ABC: The CMA COUNTRY CHRISTMAS special rose 0.2 from last year’s edition to 1.2. THE GOOD DOCTOR held at 1.8.
CW: What does $300M buy? The opening hours of the DC superhero TV mash-up were more entertaining than JUSTICE LEAGUE at less than one-tenth the price. Technically, they were episodes of SUPERGIRL (up 0.4 from last week to 0.9) and an off-night ARROW (up 0.4 to 0.9). The crossover was down, however, from CW’s last installment (1.1/1.3), although both shows were also getting higher weekly ratings at that point as well.
CBS: KEVIN CAN WAIT stayed at 1.2, and MAN WITH A PLAN gained 0.1 to 1.1. SUPERIOR DONUTS held at 1.0, and 9JKL was up 0.1 to 0.9. SCORPION was steady at 0.9.
NBC: THE VOICE was up 0.2 to 1.9 from last Monday in preliminary (pre-NFL adjustment) numbers, and A VERY PENTATRONIX CHRISTMAS was at 1.2.
FOX: Reruns at 0.5/0.4.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS MONDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS MONDAY CABLE & BROADCAST NATIONALS
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