Today we continue our AUDIENCE MAP series, which started with a look at the debut of FOX’s Empire and the premiere night trends for American Idol.  This week we take a look at some of the biggest sports telecasts in the past 12 months.  As a reminder, the audience shares for 30 distinct gender-age groups […]

>Thor remains at #1, while Bridesmaids opens above and Priest opens below expectations.  Fast Five sneaks into third place.  The weekend looks to be down 14% versus last year. Bridesmaids should open with $21.5 million this weekend and is on a pace to finish with $82 million in North America when it crosses the finish […]

>DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows once […]

  On a night when ESPN aired a major event, the broadcast networks were subdued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

>Deadline Hollywood is reporting a $37.3 opening day for Transformers: Dark of the Moon.  Adding in the $5.5 previews on Tuesday, the total for Transformers stands at $42.8 million.  These are very good numbers and beats the opening for Pirates of the Caribbean: On Stranger Tides, holder of the previous 2011 opening day record.  The […]

Based on Friday’s grosses, weekend #24 of 2015 looks like $269 million for the top 12 films Friday-Sunday, well above the norm for this weekend into record territory.   Opening at 4,273 theaters Friday, Jurassic World from Universal is on track for a $210.0 million opening three-day weekend according to the studio (miles above our pessimistic $117.0 million ShowBuzzDaily forecast […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for both episodes of THE CHASE, B POSITIVE, and THE UNICORN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA game was at 0.39, preceded by the ALL STAR DRAFT at 0.29, and followed […]

  NBC owned the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]