DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Daylight Savings Time arrives. ABC:  The 8PM shows on CBS and FOX were both down with the arrival of Daylight Savings Time, so viewed in that light, ONCE UPON A TIME‘s 2.2, although matching a low and down a heavy 0.7 from the same night last year, doesn’t look quite as bad.  REVENGE was up […]

  CW has released a mix of promos and short clips from its new series, which don’t do much more than provide the premises and a brief taste of the pilots.  Strong caution should be used in making any judgments from these, although we will anyway.  For THE TOMORROW PEOPLE, which will be paired with […]

  MAYA & MARTY was helped by a strong lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

    NASHVILLE:  Wednesday 10PM on ABC   WHAT IT’S SAYING:  Good old girls tusslin’ and singin’ in the world of country music.

  OPENINGS:  Melissa McCarthy is now a genuine Hollywood player with the enormous debut of IDENTITY THIEF (Universal), beating all pre-release estimates with $36.6M.  (Take that, Rex Reed!)  Apart from Universal, the happiest studio in town is Fox, which has the McCarthy/Sandra Bullock vehicle The Heat coming up in the thick of summer movie season […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  BROADCAST FINALS ABC:  THE GOLDBERGS returned from a rerun week down 0.05 to 0.44, followed by a WONDER YEARS rerun at 0.26, then THE CONNERS was back from reruns down 0.03 to 0.40, followed by a HOME ECONOMICS rerun at 0.27.  A MILLION LITTLE THINGS ticked down to 0.25. CBS:  SURVIVOR gained 0.06 to […]