FOX’s sitcoms are going in the wrong direction. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

VIEW WITH CAUTION: The 8-11PM ABC numbers below contain viewing of THE OSCARS in the Eastern and Central time zones and mostly local or post-Oscars coverage in the Pacific Time Zone. More accurate program ratings for The Oscars will be available Tuesday morning in the official nationals for Sunday, when live viewing in the Pacific […]

The Dark Knight Rises cooled to $45.6 million Saturday, down 39% from $75.1 million late-Thursday/Friday.  (In 2008, The Dark Knight dropped 29% on Saturday from Thursday/Friday, $47.7 million from $67.2 million.)  The opening weekend is now looking like an unofficial $161 million.  This would be the #3 opening all-time (behind #1 Marvel’s The Avengers at […]

  The post-Olympics torpor continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  OPENINGS:  When studios trot out “bad weather” as their excuse for an underwhelming opening, it’s the industry equivalent of citing a homework-eating dog–and this week, it’s particularly clear that the inclement conditions that supposedly affected FOCUS (RatPac Dune/Warners) didn’t interfere at all with the holdovers that performed very strongly over the past 3 days.  […]

  AFTERNOON UPDATE:  The usual scattered 0.1 moves, although the notable one was the one that didn’t happen:  although THE VOICE did go up 0.1 as expected, ABOUT A BOY didn’t lose any of its number.  Also up:  MIND GAMES (still pathetically low) and SUPERNATURAL, along with the reruns of THE GOLDBERGS and TROPHY WIFE.  […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 7.1, up 0.4 from 2018’s kick-off game.  BIG BROTHER gained 0.1 in final numbers, while SPIN THE WHEEL and ABC’s run of THE LEGO MOVIE lost the same.          Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  MTV’s JERSEY SHORE […]

  NOTE:  Due to the slew of preemptions for July 4th, almost all comparisons are to 2 weeks ago. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total […]