OPENINGS:  The calendar did Hollywood a favor by placing Valentine’s Day on Wednesday, affording films a 6-day window with Presidents Day on Monday.  The chief beneficiary was BOB MARLEY: ONE LOVE (Paramount), which surpassed expectations with $51.1M through Monday ($27.7M over the traditional 3-day weekend).  With little new competition in the wings next week, […]

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full reviews, but rather as a guide to the general style and content of the […]

  Best Friends not forever. NBC:  The burn-off of the final episodes of BEST FRIENDS FOREVER was ugly, as they scored a CW-level 0.6.  DATELINE more than doubled that with a 1.4, winning the 9PM hour and a close 2d place at 10PM.

        NETWORK FINALS:  After adjustment for local coverage, the FOX MLB games were at 0.4/0.3.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As expected, TNT’s coverage of the NBA’s return towered over the rest of cable, with the Lakers vs. Clippers game at 1.56 and […]

>Complete ratings tracks will be updated later than usual.  But first, the main headlines.  American Idol returned from 8-10 pm with a preliminary 7.2 rating with Adults 18-49, down from a 9.7 on the same night last year but still towering over the competition. The biggest victims of Hurricane Idol were comedies on NBC and […]

  Other Nielsenwar Network Report Cards:  ABC, FOX, NBC Tried and True is starting to look more tried. Full Season To Date (thru May 3) 18-49 Rating Average:  1.81 (down 4.1% from last season)–note, however, that last season didn’t include Thursday Night Football. Grade:  B What Happened: Sunday:  Madam Secretary and The Good Wife are […]

>The magic number for early weekday box office (Monday-Tuesday combined) is 20% of the opening weekend (and 10% of the opening weekend on Monday), indicators of better than average long-term playability.  Based on Monday’s numbers, Fast Five is headed for a slightly worse than normal decline in weekend two (despite being the only movie doing […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]