Quiet exits for CW’s line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  BACHELOR IN PARADISE was already on the way down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> So how do certain movies end up on certain weekends?  There is an art and a science to the scheduling of approximately 150 wide-releases each year.  This is the first in an occasional look at the scheduling of movies — part background, part history, part explanation, and a dose of skepticism and critique. This […]

> Despite the gloom of yesterday, this weekend is now looking like it will be up slightly versus 2010.  Saturday business was higher than expected for films across the board, with the exception of Scre4m.       Based on Saturday’s performance, Rio is now headed for about $40.0 million this weekend.  The Saturday “bump” for Rio was […]

        NETWORK FINALS:  ABC’s AAC CHAMPIONSHIP game adjusted to 0.4, and CBS’s SEC CHAMPIONSHIP game adjusted to 2.2.  In addition, the rerun of THE WALL and the 8PM rerun of THE MASKED SINGER lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  […]

        NETWORK FINALS:  BULL gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND returned from holiday break to lead Tuesday cable at 0.84, and lead-out HUNTING HITLER was at 0.47.  USA’s WWE SMACKDOWN was steady at 0.82.  […]

  FOX’s new sitcoms held their own. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  MIXOLOGY:  Wednesday 9:30PM on ABC – Worth A Look MIXOLOGY is the most ambitious of ABC’s new comedies, although “ambitious” in this case means resembling one of those omnibus rom-com movies that simultaneously tell half a dozen stories, all turning out to be tangentially related to each other.  At its best, that subgenre is […]