> The Marvel superhero audience likes to get its sleep.  Despite the fact that THE AVENGERS is expected to do record-challenging business this weekend, last night’s midnight screenings totaled $18.7M–a tremendous amount of money, to be sure, the 8th largest midnight opening of all time, but 8th place isn’t where Avengers mostly expects to be.  […]

Based on Friday’s grosses, weekend #26 of 2014 looks like $172 million for the top 12 films Friday-Sunday, 9% below the norm for this weekend and 6% below the same weekend last year as the lackluster summer 2014 rolls on.   Opening at 4,233 theaters, Transformers: Age of Extinction from Paramount grossed $41.1 million through Friday […]

  OPENINGS:  With the LA movie theatre market now open (at 25% capacity) and a general rise in vaccinations, the box office seems to be taking its first very tentative steps back to pre-pandemic life.  The one wide opening of the weekend THE COURIER (Roadside) wasn’t at all impressive at a $2M start, but the […]

  So much for that FLASH crossover bounce for SUPERGIRL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Note:  due to last week’s low-grossing Super Bowl Sunday, all weekend-to-weekend comparisons appear unusually strong this week. OPENINGS:  THE SPONGEBOB MOVIE:  SPONGE OUT OF WATER (Nickelodeon/Paramount) notched the #5 February opening ever with $56M (although not quite in a league with last year’s The LEGO Movie, which was #2 with $69.1M).  The studios seem […]

        NETWORK FINALS:  ABC’s NEW YEAR’S ROCKIN EVE adjusted to 2.31/3.55, significantly above last year’s final 2.0/3.2.  NBC’s ESCAPE FROM 2020 adjusted up to 0.88.  In addition, the rerun of MOM moved up to the next tenth in final numbers.         Broadcast Official Nationals Program Ratings Chart     […]

> Complete Weekend Studio Estimates and tables are coming shortly.  In the meantime, a brief update.  Real Steel had a good Saturday and the weekend is now looking like $27.3 million (up almost $2 million from yesterday’s weekend projection).  The Ides of March is looking like $10.4 million (about the same as yesterday’s projection). Details […]

  Daylight Savings Time probably isn’t helping the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]