SHADES OF BLUE ended its run. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Except for Big Brother, the dog days of summer have arrived in a big way. CBS:  BIG BROTHER held last week’s 2.5 rating.  As usual, THE BIG BANG THEORY towered over the night’s other reruns, this week with a 2.1–a number many sitcoms would be happy to get with a first-run episode. ABC:  WIPEOUT got […]

  Black Friday was bright for a couple of holiday specials. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Thursdays are going to look very different next season, so let’s jump right into our very early fall ratings predictions.  We’ve already taken a look at Monday,  Tuesday, and Wednesday, and as before, our predictions cover the September 22-December 7 period when all the networks are running fresh episodes of just about all their […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Thursday May 13, 2021 P18-49 P2+ Rank […]

  OPENINGS:  The 3-day weekend in the US went narrowly to MEG 2: THE TRENCH (CMC/Warners) with $30M.  That was down more than 1/3 from the $45.4M start for The Meg in 2018, which would ordinarily be concerning for a film with $250M in production/marketing costs, but Meg 2 overperformed internationally even more strongly than […]

  NETWORK UPDATE:  SUNDAY NIGHT FOOTBALL adjusted to 8.4 in final numbers, up 0.2 from last week (which faced the World Series).  Post-football adjustment, 60 MINUTES lost 0.4, and MADAM SECRETARY dipped 0.1.  In addition, FAMILY GUY and ONCE UPON A TIME each gained 0.1. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  […]

>Last night, NBC won the night, as usual, with Sunday Night Football.  NBC is averaging about a 7.1 Adult 18-49 Sunday from 7:30-11:00 (remember the 7:00 half hour does not air national commercials and is not rated) and the number will probably rise to a 7.8 in the official nationals, well above the 6.2 official […]