A trio of movie fantasies opened on Friday, and only one survived.  In fact, THE SPONGEBOB MOVIE: SPONGE OUT OF WATER (Nickelodeon/Paramount) thrived, outperforming expectations according to preliminary numbers at Deadline with $14.3M on Friday, which should give it $50M+ for the weekend.  That opening day was far better than the $9.6M earned by […]

The AUDIENCE MAP series continues with a look at the detailed demographics for major televised awards shows over the past year.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are ranked by overall audience size, from the Oscars (or Academy Awards if […]

  The Round of 16 put the NCAA TOURNAMENT into gear. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  STATION 19 took a post-premiere hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  NOTE: The CBS numbers below for the AFC CHAMPIONSHIP game will go up by around 15% when the official nationals properly count West Coast viewing (available tomorrow morning).  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews […]

The AUDIENCE MAP feature continues with a look across the cable drama landscape over the past 12 months (June 1, 2o14 to May 20, 2015).  The programs are arranged by network, ranked by overall audience size within each network’s slate.  The audience share for each of 30 gender-age subgroups is noted for each show, with each […]

Baseball fans around the country were treated to some wonderful news yesterday: FOX Sports analyst Tim McCarver announced his retirement during a typically long-winded conference call filled with the false humility that is his trademark.  The insufferable buffoon, the unquestioned Master of the Obvious, the Nattering Nabob of the Non-Sequitur will retire after the 2013 World […]