January 25, 2021



NOTE: The CBS numbers below for the AFC CHAMPIONSHIP game will go up by around 15% when the official nationals properly count West Coast viewing (available tomorrow morning). 

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  After a rerun AMERICA’S FUNNIEST HOME VIDEOS at 0.4, WHO WANTS TO BE A MILLIONAIRE (0.3), CARD SHARKS (0.2) and THE ROOKIE (0.4) were all down 0.1.

CBS:  The preliminary 9.9 for the AFC CHAMPIONSHIP game was almost exactly the same as last year’s 10.0 for the primetime NFC game.  Note that the post-game episode of FBI started at about 10:30PM ET, so the 2.1 in the chart below for that half-hour may provide a guide to the episode’s rating (which we’ll have tomorrow).

NBC:  Reruns at 0.2-0.3.

FOX:  Reruns at a preliminary 0.3-0.7, although the higher number probably reflects an overrun of the afternoon NFL coverage.

CW:  BATWOMAN gained 0.1 to 0.2, and the season premiere of CHARMED was at 0.1, down 0.1 from the October 2019 premiere.

Tonight brings a pair of scripted cable premieres:  Season 2 of TNT’s SNOWPIERCER (Season 3 has already been ordered), and the launch of AMC’s limited series THE SALISBURY POISONINGS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available Tuesday morning with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings and broadcast finals will be posted Tuesday morning.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.