NOTE: ABC numbers below inflated by NFL Preseason pre-emption in Los Angeles (mostly in the early part of the evening). FOX’s 7-10 pm numbers inflated by NFL Preseason pre-emption in New Orleans.   DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 […]

  OPENINGS:  The $21.6M start for THE HITMAN’S BODYGUARD (Summit/Lionsgate) was on target for the B-movie, which had a modest 2% Saturday dip.  It also earned $6.6M in early international release.  While it does nothing much to burnish Ryan Reynolds post-Deadpool, Hitman is on track for a modest profit on $90M or so in production/worldwide […]

WORLDWIDE STUDIO SCORECARD.  Here is an updated look at the 2017 film slates by studio.   YEAR TO DATE BOX OFFICE. Looking at North American box office, 2017 to date is now down -2% from last year and now +2% above the average for this point the past four years ($6.820 billion).  Over the same period, Hollywood films […]

NOTE: Ratings below for all networks inflated by local pre-emptions for eight NFL Preseason games in 16 television markets. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

  NOTE: FOX numbers below inflated by NFL Preseason pre-emptions in Seattle and part of prime time in Minneapolis. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

  THE HITMAN’S BODYGUARD (Summit/Lionsgate) is off to a mild late-August start, but it will be enough to win the quiet weekend.  Preliminary numbers at Deadline have opening day at $8.1M (including $1.7M from Thursday night), which should mean a $20M weekend.  While that might not even land it in the top 50 August openings, […]

        NETWORK FINALS:  As we noted this morning, sports preemptions were so plentiful last night that we held our analysis for final numbers. NBC:  THE WALL gained 0.2 to 0.9, then SATURDAY NIGHT LIVE held at last week’s 1.2.  After a 0.5 rerun of GREAT NEWS, THE NIGHT SHIFT rose 0.1 to […]

  IMPORTANT NOTE: Ratings below for ABC, CBS and especially NBC are inflated by local pre-emptions for NFL Preseason games. Also, The CW inflated by New York pre-emption for MLB Yankees-Mets game. ABC pre-emptions in Washington DC, Buffalo and Jacksonville. CBS in Miami. NBC in Philadelphia and Baltimore. Given all the adjustments to come, we’ll hold ratings […]