>Super 8 is off to a good start during its first weekday period.  The JJ Abrams/ Steven Spielberg drama earned $8.2 million Monday and Tuesday at the box office, a very healthy 22.6% of its opening weekend number.  When a new movie is over 20% during this period, it stands a very good chance of […]

>After 2 weeks of smash hit ratings, HBO has inevitably announced the renewal of GAME OF THRONES for a 3rd season. Its 1.9 rating in 18-49s for initial Sunday telecast isn’t quite as high as True Blood‘s gold standard, but considering the comparatively small number of homes with HBO subscriptions, it compares favorably to The […]

Weekend #25 of 2012 looks like another disappointment: a soft $150 million for the top 12 films, down 12% from last year’s comparable weekend and down 14% from the four-year average for the weekend.  Pixar’s Brave should open well, but the other two openers will struggle to find any audience and there certainly won’t be […]

>Thor remains at #1, while Bridesmaids opens above and Priest opens below expectations.  Fast Five sneaks into third place.  The weekend looks to be down 14% versus last year. Bridesmaids should open with $21.5 million this weekend and is on a pace to finish with $82 million in North America when it crosses the finish […]

  Another network premiere with little promise. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> X-Men First Class started its first weekday period with a solid 19% of opening weekend between Monday and Tuesday.  A good sign for longer term playability. The X-Men reboot earned $10.5 million Monday-Tuesday, representing 19.1% of its opening weekend number.  Just short of the 20% gold standard, the film is well positioned for a […]

  OPENINGS:  INSIDE OUT (Pixar/Disney) had the largest opening for an animated non-sequel ever at $91.1M.  (Disney is claiming a slightly more abstract record as well, the largest opening for a film that isn’t based on any preexisting source material–excluding The Hunger Games, for example, because it began as a book–but the animation record will […]

  Mothers Day is a bit of a wild card this weekend, but based on preliminary numbers at Deadline, nothing on Saturday changed the way the box office is likely to play out.  NEIGHBORS (Universal) held very well, falling just 5% from Friday to around $18M.  (By comparison to other big-hit R-rated comedies, Ted dropped […]